Who
We Are

Blue Sky Branding is a strategic consultancy led by senior marketing talent with experience growing businesses. Let us grow yours.

Lori Cohen

Founder and Principal

Lori brings diverse experience to BlueSky, having been an Emmy-winning broadcast journalist and a skilled practitioner of web technology and marketing methods. She co-founded Marketspace, the media and IT consulting practice of Monitor Group, served on the executive team of Mobiquity, and was a strategic marketing consultant at Mavens & Moguls. Lori is BlueSky’s go-to for branding, HubSpot, mobile, and audio/video production.
David Karp

Principal

David has been solving business problems for over twenty years. He has held senior marketing roles at firms such as Ipswitch, FirstGiving, and Currensee. David is a founding member of Sprout Lenders, an investment club lending to local, sustainable food businesses. He holds an MBA from the MIT Sloan School of management. David is BlueSky’s point man on demand generation, analytics, CRM, and sales and marketing automation.
The Right Team for the Job

Hired Guns

Different projects call for different skills, and BlueSky has a deep bench of experts we call upon as the need arises. We can bring in everybody from low-cost overseas data miners to designers, developers and writers, to an interim CEO. With BlueSky, you’ll always get the vetted senior talent most suited to your needs.

What
We Do

Grounded in marketing strategy and real world experience, we turn opportunity into growth. By building a strong brand, you’ll build a strong business.

Through research and analytics we will align your marketing strategy with your business strategy. First we test internal assumptions against the marketplace. Our research is less about what we think – and more about the perceptions and opinions of the audiences that are essential to your company’s future success. This includes conversations with your management team and employees, your customers (current, potential and lost), your stakeholders and influencers in the field.

DISCOVERY
Qualitative and quantitative primary and secondary research; audit of brand positioning and key messaging

ANALYSIS
Detailed gap analysis, exploring patterns, trends and word choices to surface strengths and weaknesses

BLUEPRINT
Actionable recommendations for growth, including brand positioning, marketing strategies and tactics

Our Services

For startups, emerging business or well-established companies. No client is too big or too small.

Brand Strategy & Positioning

Good branding is rooted in strategy. Get in touch with your secret sauce and figure out where you fit in the marketplace.
Contract CMO

Part-time and short-term strategic marketing to bridge a gap or help you get where you need to be to make a full-time CMO hire.
Voice of the Customer

Get outside the conference room and listen to the market. Our methodology distills insights from primary research with your targets.
Naming

We can help you discover the essence of your brand, and come up with a name that resonates with your customers.
Prospecting

We can build you a prospect universe that meets your needs with a customized combination of data sources and data mining.
Inbound Marketing

Interruptive marketing is dead. Attract and delight your customers with valuable content, smart search strategies, and website optimization.
Mobile Strategy

Get mobilized. We’ll help put your brand in the palm of your customer’s hand with winning strategies for mobile marketing and applications.
Demand Generation

Everybody wants the Glengarry leads. We can help you create sustainable lead generation programs to suit your sales model.
Whatever floats your boat

Not all business problems fit the easy categories. Sometimes you need help just figuring out what the problem is. BlueSky Branding will work with you on whatever you need grow your company. Contact us and we’ll help you figure it out.